5 Power Marketing Tips to Increase Black Friday Sales by 261%
Black Friday is the busiest shopping day of the year. In Europe, sales volume on Black Friday is 261% higher compared to an average day. Additionally, 61% of consumers will try to beat the maddening store traffic by shopping online – this is even before we factor in the impact of COVID-19 on shopping behaviour. This is clearly a day that no e-commerce business or online retailer could ignore.
If you’re wondering on how to prepare for Black Friday sales and make sure your business is ready to fully take advantage of the surge in sales, check out our five Black Friday marketing strategy tips below.
1. Prepare Unique Black Friday Marketing Promos
Don’t regurgitate your Halloween promotion for Black Friday. Old content and promos generate less interest. Fresh promotions will draw more eyeballs, create more buzz and generate more traffic. So spend some time brainstorming new ideas.
Visit your competitors or review past years’ campaigns to gauge the level of discounts you need to offer. It’s also worth pointing that you should keep your promos simple, like 30% OFF, Free Gift with every purchase, Free Delivery, etc. – leave the complicated discounts to telemarketers.
2. Black Friday Email Marketing
Email marketing has always been one of the most effective marketing channels. Businesses typically earn around $44 for every dollar spent on email marketing – that’s an ROI of 4,400%. However, Black Friday emails can bring in an additional 30% boost in revenue. So blitz your mailing list with the unique promos we discussed earlier and watch the resulting buying frenzy!
Obviously, your emails should be perfectly optimised to ensure they will convert well. Make sure your emails contain attention-grabbing subject line and headers. Don’t forget that emojis increase your click-through rate. Check that emails exhibit your offerings clearly and effectively, include unique selling propositions and call to actions to improve your conversion and increase your click-through rates. If you use marketing automation, please remember to prepare content for all the messages, emails and replies in advance.
3. Reuse Last Year’s Landing Pages
It’s a great SEO strategy to consistently create new content for your website. However, new content will start with lower page rank and link authority and will be harder to rank on search engines, especially for competitive niches.
It is always a good idea to reuse previous years’ landing pages when sending out links via emails or social media. Simply update your offerings to keep the page fresh, relevant and exciting. You now have a head start on your competitors!
4. Leverage on Reviews and Referrals
The tribal instincts inherent in all of us compel us to seek social acceptance and fit in with the crowd. This is why we are always eager to take the cue from others via social proof.
Did you know that 61% of customers read online reviews before committing to a purchase? The figure rises to 100% for the 18-29-year-old demographic. A further 63% of customers indicated they are more inclined to make purchases from websites which display product ratings and reviews. So be transparent and show your reviews. Your customers will love it!
Another way you can leverage social proof is through referral marketing. 92% of customers trust referrals from friends and family, and they are four times more likely to buy based on referrals. So give your existing customers a discount code for their friends, and watch as a good number of them will be visiting your website on Black Friday (you should keep track of these things using analytics tools).
5. Harness the Power of Social Media
Did you know that social media drives about a third of all internet referral traffic? The figure is even higher among the younger demographic. Before you worry about Black Friday advertising ideas, focus on this source of free traffic first.
Craft catchy blurbs and great promotional visuals and post them on Facebook, Instagram, Twitter, Pinterest, LinkedIn, etc. If you have a strong online presence, these posts will funnel high converting traffic to your landing page. This is the reason why online stores with a presence on social media generate 32% more sales compared to their Luddite competitors.
Did you know?
- Retail transactions on Cyber Monday in Sweden spiked by 90% compared to an average day in 2018.
- Retail transactions on Cyber Monday in Sweden grew by 118% when compared on a month to month basis.
- You can use the Black Friday tips above for Cyber Monday as well.
To wrap things up, we have a piece of great news for you: you no longer have to pray and make sacrifices to Tyche, the Greek god of fortune and prosperity. Our five power tips above are so good and so simple, you are practically guaranteed a significant boost in sales volume!