5 Effective Marketing Ideas on How to Boost Your Sales on Easter
With the festive shopping period still more than half a year away, online businesses and e-commerce portals need to find alternative ways to boost their revenue. And what better way to do that than by the coming Easter holiday?
Don’t worry though. Our tips are not just for confectionery sellers – although, in some countries, sales of candy and chocolates during Easter account for a third of their annual revenue. Whatever business you’re in, our tips below will be certain to give your bottom line a nice boost!
1. Create the Easter Feeling
Easter is a special occasion across many countries in Europe. From the Scottish Sunday roast to the Hungarian húsvét, Easter offers friends and family the opportunity to bond and show their affection to one another.
Just like Christmas or Halloween, businesses should attract the goodwill of these potential shoppers by decorating their website or online store with Easter-themed decorations. Create that warm, loving feeling, and shoppers might end up staying longer on your website. Remember, data shows that conversion rate correlates directly with dwell time.
2. Create a Sense of Urgency
The urgency effect is a very real thing. Properly executed, it can help to increase your sales. Probably the best way to create a sense of urgency is by creating an artificial deadline for your discounts. For example, “25% off during Easter Week.” To enhance the effect, you can place a countdown timer. To boost the conversion rate (by as high as 34% in some cases), try using red-coloured CTA buttons (Buy Now, Order Now, etc.). You might even convert your CTA buttons to Easter-themed ones, such as colourful eggs, to complete the effect. If you don’t have the technical expertise to do so, you can use button generator freeware to speed things up.
It doesn’t have to be just discounts – you can play around with free gifts, free deliveries, free upsizes, etc. You can even use this technique in your marketing emails. One study by Experian revealed that ‘Flash Sales’ can increase sales by 35%
3. Optimise Your Website
During holidays or festive occasions, shoppers will search for deals that tie with the respective event. As such, be sure to optimise your product pages using the term Easter. This includes product descriptions, product pages and the front page. Include phrases like “Easter Offer”, “Easter Promotion” or “Easter Discount” wherever appropriate, based on your regional keyword research.
The right content will not only improve your conversion rate, but it will also make them more visible to search engines.
4. Don’t Forget Your Social Media Platforms
Social media is an increasingly important marketing channel for e-commerce. They cumulatively drive 31.24% of traffic to websites. Considering that conversion rates hover between 1.82% and 3.9%, a thirty-one percent surge in traffic can push your revenue by 1.22%. In these trying times, such marginal increases can help companies break-even or meet their quarterly target. Obviously, remember to include points 1, 2 and 3 in your social media posts to improve the click-through rates of your social media posts.
5. Email Marketing
Email marketing is the most powerful marketing tool in your arsenal. The return of investment for email marketing is a crazy 4,200%. That means, for every dollar, pound or euro you spend, your return of investment is 42-dollar, pound or euro. As such, make it a point to send daily Easter emails to your subscribers. Once again, use points 1, 2 and 3 when crafting your emails to further improve your conversion and click-through rates.