Customer testimonial: Footway

“We clicked straight away. Contentor is more personal than sales-focused, and they are good at listening to what we want and need. That style suits us perfectly.” Alexander Åberg, copywriter and content director, Footway.

About the assignment

Footway used Contentor for the first time in 2015, when Alexander Åberg needed a quick translation.

“We chose Contentor because they appeared high up on Google, and we were very satisfied with the result,” he says.

2016 saw the start of a large content project, and Footway needed to order texts covering different brands and models.

“We chose Contentor once again, because they’d done such a good job with newsletters, among other things,” says Alexander.

He believes that Contentor’s warm attitude also played an important role in Footway’s choice of partner.

“We clicked straight away. Contentor is more personal than sales-focussed, and they are good at listening to what we want and need. That style suits us perfectly.”

Now, Footway uses Contentor regularly for commissions such as newsletters, texts for their site and translations for social media, as well as SEO-optimised texts about products and brands.

Customer: Footway

Footway has the web’s biggest selection of shoes, offering more than 650 brands and 30,000 models. The company was founded in 2010 and now has 35 employees with a presence in 11 markets, including Sweden.

Alexander Åberg. Photo: Josef Peyre
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