Customer testimonial: Hatstore

“Contentor has always understood our needs and the best way to write our content. They are flexible with their solutions and easy to work with.” – Filip Klasson,

About the assignment

Hatstore has used Contentor actively during their expansion in Europe. In addition to Hatstore’s website, Contentor has done smaller advertising assignments in several countries. Filip Klasson, founder and CEO of Hatstore, believes that SEO is one of the most important factors in good web content:

“For us, a good text is one which is adapted for SEO. That is Hatstore’s top priority. Because of that, we appreciate how Contentor has a good eye for keywords and can select the most important ones.”

Filip Klasson describes the collaboration with Contentor in exclusively positive terms:

“It is very simple to work with Contentor. It’s a flexible flow and they have always been ready to assist when we’ve encountered problems,” he concludes.


Hatstore is the destination for those looking for something to wear on their head. Since the beginning in 2011, the company has grown solidly. Today, Hatstore runs e-commerce in Sweden, Denmark, Finland, Norway, and Germany. Their focus is on caps and hats, and with over 3,000 models in their range, customers have a lot to choose from.

The CEO and founder is Filip Klasson. With a big passion for caps and headwear, he works to make his growing headwear empire market-leading in Europe. And he and his colleagues are well on their way.

Niklas Nordheim and Filip Klasson at
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