Contentor has ongoing responsibility for translating Tailor Store’s website updates and newsletters in Norwegian, Polish and Dutch. And Tobias Lindblom, marketing director at Tailor Store, sees several advantages with the arrangement – among other things the work with SEO.

“The SEO work benefits from a sense of continuity. Contentor has understood the keywords that we work with and they make sure that it’s always the same set that recurs.”

Tailor Store has also employed Contentor for individual tasks, for example quality controls of their Polish and Dutch sites.

“We translated the Polish site ourselves at first, but we didn’t really succeed with it. So we brought in Contentor, who rewrote it and tied up loose ends”, Tobias Lindblom gives as an example.