Contentor 41 min

Podcast: Overnight we lost 75% of our customers

Rabie Salem shares the unfiltered story of how Contentor met the AI revolution – and what happened next.

It happened at the same time as we turned down an offer of around SEK 75 million. The AI revolution hit our industry, and we were standing at the epicentre. A perfect storm that should have meant the end. Instead, it became our new beginning.

Last week, AI Sweden visited our office in Helsingborg. Astrid Sjögren interviewed our CEO, Rabie Salem, for an episode of their popular podcast – and Rabie opened up about both the successes and the challenges we’ve faced.

Everything from having early access to OpenAI’s tools, yet still not grasping how big a shift their official launch would bring. To how crucial leadership, people, and culture are when you’re guiding a team through change.

And how our tools today make it possible for companies to step out onto the global stage – in a way that probably costs 100 times less in time and money than just a few years ago.

That journey has shaped how we work today: with AI as the engine, and human creativity and quality assurance as the guarantee.

Listen to the full episode here:
🎧 Spotify
🎧 Apple Podcasts