ARTICLES 8 articles

Knowledge base

AI-Driven Global Expansion: overcome the challenges and scale up e-commerce with AI

But as businesses grow and expand into multiple markets, new challenges arise – both in terms of managing content across large product ranges and different regions, and in setting up the best possible processes.

2 min

Get started quickly with Tone of Voice – we’ll give you a ready-made template!

Having a clear philosophy around your tone of voice is becoming increasingly important for companies, but unfortunately it doesn’t always make it to the top of the priority list. Do you have a Tone of Voice today? Brilliant! Don’t have one yet? Don’t worry – here we’ll give you a ready-made template to start from – quick, simple and effective!

4 min

French Days – France’s answer to Black Friday

French Days is one of Europe’s most underrated sales moments. It happens twice a year, competition for ad space is lower than during Black Week and French consumers are actively ready to buy. Yet most international online retailers miss it completely – because they’re looking at the wrong calendar.

4 min

Why “good enough” translation is costing you sales – webinar

AI has made translation faster and cheaper than ever. But speed without precision is just quick mistakes at massive scale.

2 min

France’s answer to Black Friday

French Days is one of Europe’s most underrated sales moments. It happens twice a year, competition for ad space is lower than during Black Week and French consumers are actively ready to buy. Yet most international online retailers miss it completely – because they’re looking at the wrong calendar.

4 min

Speak E-commerce Fluently

Whether you're just getting started or simply want to make sure you and your team are using the same vocabulary, this glossary has you covered. Built on close to two decades of hands-on e-commerce experience — and yes, we've looked up a few of these ourselves over the years.

20 min

Webinar

AI has made translation faster and cheaper than ever. But speed without accuracy is just fast mistakes at scale. In this webinar, our content and localisation specialist Jonas Lundström takes a hard look at what happens when AI translation loses context – and why so many e-commerce brands are quietly bringing human quality control back into the loop. With nearly 20 years of experience helping e-commerce businesses communicate across borders, we've seen first-hand how one mistranslated word can unravel a product launch, confuse a loyal customer, or quietly kill your conversion rate.

Jonas Lundström 35 min

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