Your new AI agent
Generalised AI is superb at many things. E-commerce content isn’t always one of them. When you’re working with product attributes, SEO keywords, Brand Voice guidelines and formatting requirements across 30 languages, you need a tailored approach that understands the domain.
Lexi was created to fill that gap. It’s our AI layer, trained and configured for the specific demands of e-commerce content: context-aware, format-friendly and brand-consistent by default.
Lexi can both create and translate texts. Not only can you can generate content in large volumes to save time, but also benefit from better value for money because it uses fewer tokens and less processing power.
Who is Lexi and what does she do?
Creates content at scale
Give Lexi your product data — titles, attributes, specifications, category context — and she automatically generates unique, on-brand descriptions. For thousands of items. Across dozens of languages. In the time it would take a human to write ten.
Translates with context
Lexi doesn’t just look at the word in front of her. She takes into account the product type, category, surrounding content and your brand guidelines before deciding how it should be rendered in the target language.
The knitting example — where “varv” can mean “Runde” or “Reihe” depending on the technique — is exactly the kind of ambiguity Lexi is built to handle correctly.
Embeds your Brand Voice automatically
Your Tone of Voice configuration follows every piece of content Lexi touches. You configure it once; she applies it everywhere.
Respects your glossary
Product names, SEO keywords, brand terms and exception words (things that should never be translated) are all managed via your glossary. Lexi applies them automatically, every time, with no reminders needed.
Handles formatting naturally
JSON, XML, HTML — Lexi knows the difference and handles formatting correctly. No broken tags. Your content comes back in the same structure it was sent.
Works across 20+ AI models
Lexi sits on top of our multi-model infrastructure. She can use different language models for different languages or content types, and automatically picks the best tool for each task. And because she manages prompts and context, you receive consistent quality no matter which model is under the bonnet.
Iterative improvements
Every human review cycle is fed back into Lexi’s setup. Errors are categorised, patterns identified and prompts refined. The more you use her, the better she gets — without you having to lift a finger.
Where Lexi fits into your workflow
- With human QA: Combine Lexi’s speed with human review for content that needs to be outstanding.
- Standalone in Contentor Hub: Use her directly for translation and content generation tasks.
- Via API or integration: Connect your platform and let Lexi handle content flows automatically.