What is a Website Performance Review?
It’s a structured review of your existing website content. This usually focuses on translated or localised versions and is undertaken by our team of content and language specialists. We look at your content from three perspectives simultaneously: as a local customer, a search engine and a brand manager.
With nearly 20 years of experience in e-commerce content and localisation, we know what “good” looks like. And we know what’s quietly costing you conversions.
What we assess and review
Translation quality
Is the language natural, accurate and on-brand? We review machine-translated content for errors, awkward phrasing and inconsistent terminology that irritates and undermines trust among local audiences.
Consistent brand tone of voice
Does your brand sound the same in German as it does in Swedish? We evaluate tone of voice, register and stylistic consistency across markets and highlight where your brand voice is being lost in translation.
SEO performance per market
Are you using the right keywords for each market? We review your on-page content for local SEO relevance including titles, meta descriptions, headings and product copy, and compare it with what your competitors are doing locally.
Localisation accuracy
Beyond the words, does the content feel right and fit the market? Cultural references, date and number formats, units of measurement, image choices and even colour associations can all influence how local customers perceive your brand.
Technical content issues
We identify content that’s broken at a technical level: untranslated strings, encoding issues, formatting errors, duplicate content across language versions and missing "hreflang tags".
Conversion and UX review
We look at your CTAs, product pages and check the content from a local customer’s perspective. Where does the language create friction? Where could clean, crisp and culturally correct copy lift your conversion rate?
What you receive
A concise written report with findings organised by category and priority. Every issue is documented with context, a screenshot or example where relevant, and a specific recommendation. For customers using Contentor Hub or our managed services, issues can be fixed directly via our platform.
- Executive summary with the key findings
- Detailed issue log with screenshots and examples
- Priority ranking: quick wins versus long-term improvements
- Specific, actionable recommendations for every issue
- Optional follow-up meeting to walk through the findings
Who is it for?
- Brands that have already localised their site and want to know if it’s actually working
- E-commerce teams preparing to enter a new market and looking for a benchmark
- Marketing teams who suspect that under-performing markets may have a content problem
- Businesses that have used AI translation and want a human expert to assess the results