More relevant than ever
As AI becomes more and more prevalent, the demand for human review grows in parallel. For content where tone of voice, nuance and trust are crucial, there is still nothing that can replace human translation.judgement. When it comes to content where tone, nuance and trust are crucial, there is still nothing that can
replace human translation.
With almost 20 years of experience in translation and content creation across many platforms, we have been witness to many changes. And now, the need for human expertise and review has never been greater.Human expertise has never been greater.
Cultural localisation
Translation is concerns words, whilst localisation is about context and meaning. We tune your content so it feels both linguistically and culturally natural to a local audience. References, idioms, humour and tone of voice all play a part in this process of refinement.
Hybrid workflows
Many of our customers combine the speed of AI with human expertise. Within the same platform, AI can process large volumes of product content, while human translators take care of campaigns, landing pages and other customer-facing content where tone of voice, authenticity and quality are essential.Tone and quality are crucial.
Creative and marketing translation
Slogans, campaigns and brand communication demand more than just bland translation. A single incorrect word can be detrimental to both tone of voice and brand perception. Our talented translators are not only language experts, they’re also experienced and creative copywriters.tone and brand experience. Our creative translators are not only language experts, they are also experienced writers.
Languages and expertise
We offer verified human quality review in 50 languages – from major global languages such as Spanish, German and Arabic to minority languages such as Northern Sami and Meänkieli. No matter the language your customers speak, we treat your content with care and linguistic consideration.