Why AI translation – and what makes our solution different
AI translation is no longer about whether you should use it, but how to use it in the right way. According to DeepL’s own research, most companies already use AI translation – but often without the levels of quality and security needed to achieve reliable results. Pasting a text into ChatGPT is one thing. What we offer is something completely different.
Our AI translation platform is built on support for over 50 languages, more than 20 leading language models (including DeepL, OpenAI, Claude and DeepSeek), and almost two decades of experience in e-commerce content. We don’t just translate – we adapt the content for each market and audience.
Why it works
Lexi – your AI assistant for content
Lexi is our proprietary AI assistant for e-commerce. It handles context, preserves formatting (JSON, XML and
HTML), follows your keywords and automatically adapts the tone of voice – in all languages, every time. It’s not just about translation, but enabling your brand to grow consistently at scale.
Glossary and tone of voice
Your approved terms and SEO keywords are used consistently across all languages.
Product names are embedded correctly and the tone of voice resonates through the content – whether it’s warm and playful or professional and precise.
Human quality assurance
AI only takes you so far, but human quality assurance ensures the result is both accurate and natural sounding. For every language we support, verified language reviewers are an integrated part of the process.
Proofreading and post-editing
Need more than a first draft? We offer light proofreading, full post-editing and complete human editing with localisation, all within the same workflow. You choose the level of quality control that matches your volume and your budget.
Integrations and API
Connect directly to your PIM, your e-commerce platform or your CMS. We support Shopify, Salesforce, Norce, Magento, PrestaShop and more, or you can connect via our flexible API. Once everything is configured, your content flows automatically.
Who is it for?
- E-commerce brands expanding into new markets that need fast, accurate translations at scale
- Marketing teams that want consistent copy in 10, 20 or 30 languages
- Teams that want to avoid manual work and juggling separate translation files
- Anyone who has tried using AI without support and noticed that the results don’t quite hit the mark